First, what you will see is the Interest Over Time – report:Įach search terms relative popularity compared to each other in a specific time range. Analyzing Google Trends Search DataĪs you have gotten a grasp of how to search, we’ll dig deeper into what and how you should interpret the data from Google Trends. Try a search yourself, and then, we’ll go through analyzing results. Remember to check the following data filters to your searched query: When comparing, make sure all are the same keyword type for better results. You can choose up to five different search terms for comparison. The search term keyword type always shows all the data from a specific word you entered, making it more reliable.įor comparing search terms against each other, add a search term with Compare. Grouped keywords may have unrelated topics grouped, which could affect the data presented to you. If these won’t match the topic or search term you entered, it would be best to redo the search and choose the search term keyword type instead. You can spot a grouped search keyword type when you type your search term, and below you’ll find any other word other than “search term.”Įven if you want to use grouped keyword types for research, remember to check from below the Related Topics and Related Queries.Will consist of data from multiple search terms that Google thinks is relevant to each other.Will include all data from only the search term directly.The search will prompt you to choose a keyword type, choose a keyword type that matches what you’re trying to achieve. You need to start with a search term or a topic. We’ll start with the basics and then cover how to use it for specific cases. Next, we’ll explain how to use Google Trends. Not using it correctly will give you the wrong answer that might lead to bad expectations of data accuracy, so keep in mind and make sure that every time you use Google Trends the right way. You need to decide whether in your use case that Google’s accuracy is enough.įor example, if you’re conducting keyword research for SEO, it will be more accurate than using it for predicting future fads.Ī key point to understand the accuracy of Google Trends is that you need to use it correctly, to find the most accurate answers for your queries. Google trends data is accurate, but you need to understand as it uses data sources from Google. The other sources enable you to go back to 2008.įor accuracy sakes, if its not necessary in your research, using data from 2008 will have the most benefits for comparing trends across platforms.Īnd that begs the question, is Google Trends accurate? You can access data from 2004 only by searching with Web Search. Later, we’ll go through how to use different data sources like YouTube. Google Trends data comes from five different Google sources: The scores enable you to compare unusual combinations at will, which makes analyzing for precise questions possible and opens up for creative analysis. The score is always relative to the other search terms you decide to search. The benefit of the relative scoring system is that it enables you to search for many different trends, even unrelated ones, for comparison. While search volumes might affect relative popularity, they are not the same thing. A score of 0 tells you that there isn’t enough data for a search term. To find search volumes for the search terms you desire, you need to use keyword tools to find that out: You can use the Keyword Planner from Google Ads, for example, to verify search volumes of trend search terms.Ī score of 1 means the search terms lowest point of relative popularity and 100 would mean the opposite, the highest point of relative popularity. When you start using it for searching trends, the first thing you’ll notice is that Google Trends uses a score scale of 0 – 100, instead of search volumes. So what do the numbers in Google Trends Mean? Let’s start with the basics that you need to know about the tool. This wide range of dates available for Google Trends makes it a useful tool to accurately see how trends have developed, especially in the internet age. Google Trends launched back in 2006, which lets you explore web trend data starting from 2004. Discover local differences in search patterns.Ideas for content marketing and social media marketing.Improve marketing and online advertising.And you will learn how to use it when you need that trend data to improve anything you desire. In this article, we will delve into what Google Trends is through its many benefits and use cases. Google Trends Search is a powerful tool that many businesses, marketers, researchers, and many others can utilize to discover the ins and outs of trends that matters to them for every unique situation.ĭiscover trends earlier when they swing up or know when to get out of business when the trends turn down. Google Trends is an analytics tool provided by Google for free that enables the search and comparison of trends.
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